At Maleny Dairies we are passionate about people who see something could be done better or differently – and do it! Today we share the wisdom of double twin Mumpreneur, Sarah Hansen of My Lil Pouch and her journey to reusable food pouch success…
As the saying goes, necessity is the mother of invention, and one day whilst feeding her two sets of twins the My Lil Pouch vision was realised. The mess, frustration and sheer exasperation of four tiny people who wanted to be independent was enough to make Sarah realise there ‘must be a better way!’ show image of Sarah
Having years earlier researched the pouch idea and established the available products were mostly available overseas, expensive and not ticking all her boxes it was this moment of adorable family mayhem that saw Sarah recognise her idea was a truly good one.
2012 saw the launch of My Lil Pouch and the rest, as they say is history! My Lil Pouch is stocked internationally and Sarah runs the business in conjunction with family life.
Maleny Dairies: Tell us about yourself Sarah…
Like many other Australian women I wear many hats. I’m a wife, mum, friend, daughter and business owner. I am not your traditional entrepreneur, much like Maleny Dairies own story I saw there was a gap and looked to fill it. I balance family life with two sets of busy twins and running My Lil Pouch with enthusiasm and an appreciation of organised chaos.
Why would Maleny Dairies’ customers love My Lil Pouch?
Really, there are so many reasons! Firstly it’s an Australian owned family business. We’ve developed a product that is practical, saves money and is environmentally friendly. We’re passionate about making family life easier and it’s also a great food aid for mum’s facing challenges with managing allergy, preservatives and additives. If you like a product that celebrates real food and nutritional focus this is for you. I definitely think these are all things the Maleny Dairy customer would respect. Even better, much like your own story I’ve faced numerous hurdles along the way, triumphed as a little guy and produced something that’s a genuinely great product!
What’s your family’s food philosophy?
We live a busy life as two working parents and four small kids. I like to give my kids nutritional, natural foods but also, I don’t have endless hours to prepare foods. I use my own pouches (of course!) to streamline lunchboxes and food on the go. I like to shop locally and try to have our diet guided by the seasons. I’m passionate about produce being fresh and from within our community as much as possible – that’s why I’m a Maleny Dairy fan! My kids love your yoghurt (publish link to Maleny Dairies store-locator ) more than anything; I literally have to hide it in the back of the fridge. That said, I’m an ‘everything with moderation’ kind of Mum and a packet of Chocolate Frogs never lasts long in this house!
What are your best tips for Mums with a great idea?
Be passionate and undeterred – don’t allow your grand plans to be compromised by failure or competitors. Invest in good people as soon as you can afford it – there are no medals for being completely burnt out. I read a great quote recently that said ‘the empty cup can not pour’ and I think this is spot on. Mum’s can give, give, give but that ability to give needs to come from somewhere. It’s also important to seek mentorship or to find a trusted, great mind to bounce your ideas off, I was blessed to have my cousin work alongside me in my journey and couldn’t have done it without her.
Thanks for stopping by the Maleny Dairies blog today Sarah and sharing your story with us!
To celebrate Sarah’s interview we have a fantastic Starter Pack from My Lil Pouch to giveaway this is valued at over $50 including postage, together with a family tour for four people to visit Maleny Dairies. Maleny Dairies tours are heaps of fun and educational too.
Leave a comment below telling us why you would like to win and how you will use our product. This competition will close on the 31st March 2016 and we will pick a winner at random. The winner will be notified no later than the 5th April 2016. Entries must be received by 31st March 2016. All decisions by Maleny Dairies are final and no correspondence will be entered into. No prize is exchangeable for cash. We will contact the winner here on our blog and announce their name on Facebook. If we do not receive a response from the winner within fourteen days we reserve the right to choose another winner. Competition is open to Australian residents only. The competition is free to enter and no purchase is necessary. By entering the competition entrants will be deemed to have accepted these terms and conditionsREAD MORE